Imagine we live in a simulated world constantly escaping the bitter reality around us. The next generation of humans will be craving for that beautiful lie. A world they control and it serves them.
Hyundai imagines new tools to engage with your future. It provides them with a portal to escape to their peace hangout. Life will be a perfect simulation played in the retreat world. Hyundai mobility acts as a gatekeeper to this Utopian world. A world together and beyond is the new motto of the brand. reminiscent of bygone cars era, a symbolic place to level up